How to write an advertisement for “rent an apartment” and place it to quickly find housing?

In what form should I format it – write or print?

Initially, it is worth understanding what audience the ad will be aimed at. If the document does not look presentable and enticing, then the chance of finding a bona fide tenant will be as low as finding a landlord. Handwritten text will look sloppy if the applicant does not have calligraphic handwriting.

It is best to write the ad by hand and then type it on the computer. Key phrases and conditions must be highlighted in font. If you want to rent out an apartment faster, you should use both methods for advertising.

You should not post advertisements for renting or renting housing in disadvantaged areas.

Is a specific form required?

The law does not regulate a specific form of writing advertising text. But it must contain the necessary information in an accessible and visual form, without unnecessary information. Some job seekers resort to using samples that can be found on job boards or online resources.

Main features of the text:

• no grammatical errors;
• indicate all the conditions that the compiler is counting on;
• in the absence of photographs of housing, describe the advantages of the apartment;
• Anyone wishing to rent an apartment should indicate their advantages over other tenants: absence of bad habits, solvency, neatness.

Posting advertisements for a realtor, what is the effectiveness?

It has been proven that posting advertisements or leaflets is the most proven and still effective way to attract new customers. But for this to work, you need to know a few secrets:

• What types of advertisements are there: types and formats;
• Selling text of the leaflet;
• Proper posting: where and when.

Realtor advertisements for posting, all types

Leaflet formats may vary. The most common are A5 and A6. The leaflet may be in color. Typically, white paper with black text on it is used. To make your ad stand out, you can use your imagination - print the headline in color, the rest of the text in black, or use colored paper. The brighter it is, the more attention will be paid to it.

Example of an advertisement posted - urgent purchase of an apartment

Templates for posting advertisements for realtors

There are several rules, following which you can create a selling text, thereby increasing the number of calls based on the leaflet.

• There should be little text and its content should be written in simple language;
• Use the words: Urgent, Attention, Buy for cash, Owner, etc.;
• The text font must be large so that it can be easily read from a distance of four meters;
• The leaflet should evoke emotions. An ad that pleases the author himself will appeal to many others.

On the Internet you can find a huge number of sites with developed templates for every taste, as well as many ready-made leaflets, the ideas of which can be used to create your own.

How to write a paper correctly?

A well-written proposal is already half the success for the applicant. Especially if the text does not contain water, complex descriptions, unreliable information and promises that the landlord cannot fulfill. All useful information about the apartment or tenant must be clear and fit into a few sentences.

What needs to be specified?

It is worth specifying certain points that will help to formalize the offer correctly for the rental of housing:

• location of housing, area infrastructure within the applicant’s accessibility;
• the number of rooms in the apartment, whether the apartment is rented furnished, the total area of ​​the property, on what floor it is located;
• condition of the bathroom;
• presence or absence of a balcony;
• existing household appliances;
• requirements of the property owner: will he agree to rent out the apartment to students, families with children, is pets allowed;
• owner contact details, email;
• time frames convenient for calling about an advertisement;
• indicate the name of the owner;
• attitude towards smoking and other activities that may lead to property damage;
• payment terms and deposit amount (what is a deposit, security deposit and deposit when renting an apartment?).

Having a photograph can immediately show the furnishings of the apartment, especially if the photo was taken correctly. With the help of photography, the owner can highlight the winning features of the apartment.

Main advantages:

• faster customer response;
• gives an understanding of what the apartment is like;
• eliminates questions about the interior and furnishings;
• saves the owner time and effort;
• inspires more trust than just text.

For the best effect, you should thoroughly clean all rooms before taking photos.

If the offer is made by someone who wants to rent a house, then the points will vary. Items required to be included in rental advertisements:

• client's solvency;
• the client is single or plans to rent a whole family;
• presence of pets;
• presence of bad habits: smoking, but if you don’t have any, it’s worth reporting;
• whether there are small children in the family;
• planned rental period;
• payment for additional services: repairs, house maintenance, meters;
• how payment will be made - in cash or by card.

Posting flyers and announcements

Proper posting of realtor advertisements includes several aspects. First, you need to understand what is the main task for the near future - selling an apartment or buying it? When selling, the location of the property is taken into account for posting leaflets. And when purchasing an apartment, the client’s desired area of ​​residence is taken into account.

In terms of time, it is best to post advertisements on weekdays after 15.00, because... The janitors have already finished their work and will not be able to tear off the leaflet until the morning. And on weekends you can glue at any time. The best day is Friday, so the life of the leaflet is extended until Monday morning.

• It is necessary to glue strictly in special places, otherwise it may turn into an unpleasant story and end with the payment of a fine.

How to write standard and creative messages?

There are several basic techniques for writing advertisements, which can be divided into standard and creative. Creative copy can be a way to attract more attention, but too much humor and jokes can turn off customers.

About renting an apartment and room

Example 1 : “A bright and cozy 2-room apartment is rented for a long term to a Slavic family with children. Area – 65 sq.m. Nearby there is:

• pharmacy;
• 24-hour grocery stores;
• parking;
• inexpensive cafes;
• Fitness Centre.

Located five minutes from the Medvedkovo metro station. The windows overlook a park area, near the house there is a kindergarten and a school. The neighbors are quiet and friendly. There is a glazed balcony.

Floor 5, elevator works properly. The apartment has:

• double bed;
• folding sofa;
• closet;
• kitchen set;
• wall in the living room;
• cabinet;
• TV;
• fridge;
• microwave;
• wifi

The rent is 40 thousand rubles, utilities are small, due to the boiler room in the house. Rent to non-smokers and no pets. It’s better to call from 10:00 to 21:00, viewing also during this period.”

Example 2 : “We are urgently looking for a prosperous family with cute children to live for a long time. 2-room apartment with everything you need: furniture and appliances included. Nearby there is everything that young parents need: a school and a kindergarten.

The family has access to:

• pharmacies;
• metro is a five-minute walk;
• clinic for children.

From the window you can see a park for quiet walks. The neighbors are friendly and good with children. The balcony is glazed to keep children out. Please, no pets. Rent 40,000 rubles per month. Call from 10:00 to 21:00.”

Example 3 : “A room for rent for a student without pets. Area 16 sq.m. Not far from the metro and universities, there are:

• pharmacies;
• convenience stores;
• Fitness Centre.

We strictly do not rent to smokers. The room has:

• folding sofa;
• wardrobe;
• desk and chair;
• mini fridge.

The kitchen is freely accessible. Payment 10 thousand per month. Call from 10:00 to 19:00.”

Example 4 : “I’m renting a room in a 3-room apartment to a quiet botany student. Walking distance from the university, five minutes walk from the metro. For sports lovers, there is a fitness club nearby. Smoking, drinking alcohol in the room, or bringing a group of extremely noisy friends is prohibited. The room has everything for a comfortable life and fruitful study. There is a small refrigerator in the room. I provide Wi-Fi for free. The cost is 10,000 rubles.”

We do not recommend completing the documents yourself. Save time - contact our lawyers by phone:

8 (800) 302-76-94

About renting an apartment and room

1. “A young family will rent an apartment for a year or more with children. We are ready to pay from 40,000 rubles per month plus services for the house. We are looking for housing with furniture and appliances, wi-fi. We don't have pets and don't smoke. Quiet and neat. Preferably close to the metro, pharmacies and shops within walking distance. Having a park nearby will be a plus.”
2. “The Shishkin family with their one-year-old son will rent a cozy nest to live for more than a year.
   We are looking for a quiet place near a park and a kindergarten. The desired apartment should be close to the metro, pharmacies, and convenience stores. The priority choice is quiet neighbors. Furniture is desirable in the apartment, but we need something to sleep on. Technology is also necessary for our comfortable living. We are ready to pay 40 thousand per month. Additional services are discussed separately."
3. “I’ll rent a room in an apartment, close to the metro and educational institutions. It is advisable to have a fully furnished room and wi-fi. I am ready to pay 10,000 rubles. Quiet, neat, without bad habits, friendly. I don’t have pets or noisy friends.”
4. “A quiet architecture student is looking for a cozy room to live during her studies. Preferably in the center, near the metro and university. I don’t drink or smoke, I just draw and study a lot. I love it when it’s clean, neat, with basic furniture. I promise not to eat the owners’ food, I can pay for the Internet. I’m ready to pay from 9-10 thousand rubles.”

We do not recommend completing the documents yourself. Save time - contact our lawyers by phone:

8 (800) 302-76-94

Types of advertisements

Today there are several main types of this type of printing products, including:

1. Information announcement. This type of advertisement informs the interested person about a particular event, draws attention to a particular social or other kind of problem. In other words, the main purpose of this type of alert is to convey information.
2. Advertisement. The purpose of this type of notice is advertising in all its forms. Be it an advertisement for a new dishwashing detergent, an advertisement for a business, or an advertisement for a travel agency.

Information Announcement

Advertisement

Where is the best place to place it?

It is better to use both Internet services and post texts on bulletin boards.

To attract those who want to rent housing, you can place the text in residential areas, as well as where many offices are located. If the owner plans to rent out the apartment for a short period of time, you can think about the areas of the airport, hotels and shopping centers.

Services overview

There are several services to which an applicant can submit an offer and also look for tenants:

• JCAT.RU is a paid service that places offers on popular advertising platforms. On it you can both advertise and search for apartment offers.
• ZIPAL.RU – the placement service is also paid; the sites on which the text is posted are similar to the first portal.

When registering a rental property, there are many pitfalls for both parties, so it is better to contact professionals, such as agencies. In our materials you will find detailed information about how such organizations work and what the commission means when renting an apartment, as well as what you need to know about drawing up an apartment rental agreement and what is the procedure for terminating this document.

Where can I apply for free?

• AVITO is the most popular platform for posting real estate offers, it has paid points, but you do not need to pay for the ad itself.
• IRR - the previously printed publication has moved entirely to an online portal, and is also popular.
  There is no need to pay for the rental or rental offer.
• Vkontakte – social. network with a lot of rental housing groups. A prerequisite is that advertisements must be submitted free of charge.

Where to place the offer is up to the owner or the citizen interested in renting to decide. It is worth noting that it is much easier to find clients on popular portals, but you need to be more careful in selecting candidates so as not to run into scammers and unscrupulous clients.

The initial stage and why it is needed

Today, there are a large number of online resources and print publications in which you can place an advertisement for renting out living space for free or for money.
In large cities there are a lot of offers from owners and realtors. For example, about 600-800 rental advertisements appear on avito.ru in Moscow every day. To ensure that your publication does not get lost in this number of competing proposals, you need to compose it correctly. The advertisement is the first thing a potential tenant looks at. It is by its content and photographs that he determines whether this living space is suitable for him or not. That is why the main task of the owner is to prepare the offer in such a way that:

• it could easily be found among the offers of other landlords;
• As many people as possible responded to it.

A good advertisement is the key to quickly renting out an apartment, and this can be done without intermediaries. It doesn’t matter what you rent out – luxury apartments or a two-room apartment in a Khrushchev-era building.

Types of ad printing

Today, printing of this type of printed products can be done in any printing house and is done in many different ways. The most popular are:

• digital printing;
• offset printing.

Both types of printing have their advantages. The first one, for example, is suitable for you if you plan to print advertisements in small quantities. Yes, digital printing is a little more expensive than other types, but it saves you time and you end up with a high-quality paper ad with rich, vibrant colors and detailed fonts.

If you need to print ads on paper in large quantities and want to save money, offset printing is the way to go. It is practically no different from digital, that is, the notification will be of the same high quality. Among the advantages of this type of printing, deep and accurate color rendition should be noted.

Large circulation of advertisements, fits on three pallets