How to compose it correctly?
A correctly composed ad is a text with a minimum amount of water (vague promises, unnecessary information). The landlord, as a rule, wants to see as much information about you as a tenant in the advertisement, but long advertisements will not be remembered by anyone anyway, therefore, your task is to fit as much useful information as possible into a few sentences.
Information to be provided
As mentioned above, there is no specific form for submitting an advertisement, but there are still some points that are worth specifying:
- How solvent are you? It is better to indicate solvency not in the form of banal and unsupported “I guarantee, I promise”, but with specific facts, for example: “The chief engineer of a successful company, in connection with a promotion and move to your city, will rent...” - in this case, the tenant’s position indicates his solvency.
- What type of housing are you planning to rent? There is no universal formula here, landlords are different, everyone has their own idea of ideal tenants: some will prefer to rent out housing to a single girl, while others will choose a married couple.
- Do you have bad habits. In this case, you need to start from the opposite: if you are not a smoker, for example, you can safely indicate this in the ad; for many, this will be a big plus in your favor.
- Presence of animals or small children. As you know, many people who rent out housing do not welcome residents with children and animals. To avoid misunderstandings, it is better to immediately, at least briefly, indicate the presence of such.
- For how long do you plan to rent housing? In this paragraph it is better to indicate a long period, at least a year.
- Payment. In this paragraph, you need to explain exactly how payments will be made: in cash or by transfer, by prepayment or postpayment, as well as what you are willing (or not willing) to pay extra for (meters, repairs, house maintenance fees, etc.) .
The benefits of a creative approach
Having studied the statistics on completed transactions when submitting specifically “creative” advertisements, we can come to the conclusion that the chances of success are divided in a ratio of approximately 30:70 in favor of traditional forms of submission. Undoubtedly, such advertisements attract more attention, and their authors say that they receive a lot of calls , but, as a rule, this does not lead to a deal.
Undoubtedly, someone may be attracted to an ad written with a touch of humor and creativity, because one gets the impression that the person who wrote it is easy to communicate with and easier to negotiate with, but to some landlords this may seem frivolous. It’s up to you to decide which path to take when composing an advertisement for rental housing: creative or traditional.
“Main photo” of the advertisement
The main photo is the first thing a potential tenant evaluates. There are a lot of advertisements, so it is important for us to attract his attention to our offer.
Typically, photographs of the living room, bedroom, kitchen or view from the window are used as the main picture. You should choose the option that maximizes the advantage of the apartment. If there is a good view from the window, install it. If the living room is beautiful, make this photo the main one.
On Avito you can take a series of five photos to show the key advantages of the apartment.
The title is complicated. Look at this screenshot.
Number of rooms, footage, floor and number of storeys
Headings are carbon copies. The program creates them automatically. After all, marketers believe that this information is more important for a potential client than what the ad author might write.
So it turns out that we can only catch the tenant’s attention with the help of original photographs. Only they make the announcements different. This means that we need photographs that will be dramatically different in some way. Especially the main photo.
It is important for us that people pay attention to our ad. So it must be different.
The creative we found
What are the solutions:
- The owner can add a photo of himself (in the form of a selfie, for example). Having a human face in the frame already makes the ad unusual, so it will attract much more attention.
- Make a creative or useful inscription on A3 sheet. For example, you can write: “Children allowed!”, “10 minutes from the Metro”, “+ Parking”, and not just an ID or phone number.
- Realtors can brand photos using the agency's character (mascot). Let there always be a soft pink elephant toy in the frame. Thus, people will know that this is the famous “Pink Elephant” agency, where they do not deceive.
Draw extra attention to your ad to increase views (view conversion). Experiment to find the tool that works best.
Where is the best place to place it?
In order for the ad to attract the attention of as many potential landlords as possible, it needs to be placed in several places at once. It is best to come up with a separate text that can be hung in the desired areas in paper form, and separate texts for each of the real estate ad sites (if you use one ad on all sites, it will look like the work of real estate agents, and this fact can scare off homeowners).
Review of services on the Internet
Submit advertisements for rentals on both paid and free services , and you can also provide information in thematic groups of social networks. If we talk about paid services, you can send a mass mailing through them, and information on renting housing will appear on several resources at once.
- JCAT.RU – will place your ad on the most popular sites.
The service requires payment, but increases the chances of quickly finding housing. Let's watch an interesting video about the JCAT.RU service: - ZIPAL.RU – posts information on portals of similar topics.
The service is paid, but the site has a wide range of tariffs. Let's watch an interesting video about the ZIPAL.RU service:
Where can I apply for free?
- AVITO is one of the most popular message boards. It has paid options, but you don’t need to pay for posting information.
- IRR used to be a print publication, but then the bulletin board moved to the Internet.
Once you find a landlord, you need to know what documents will be required for hiring. A receipt for renting an apartment will help protect you from fraud.
From all of the above, we can conclude: it doesn’t matter in what form the information is presented - on paper or electronically, in traditional or creative form, the main thing is that this information is truthful, because honesty is the key to successful and long-term business cooperation.
If you find an error, please select a piece of text and press Ctrl+Enter.
Photos in the ad
A poor quality photograph is better than an interesting and colorful description. We read visual information in a second, so the image is the most important part of any advertising.
The more high-quality photographs, the better (ad “CENTER PIK”)
Each RDO has its own rules for photographs. On Avito you can post images in jpg, jpeg, png and gif formats no more than 25 MB.
What to photograph:
- rooms;
- kitchen;
- bathroom and toilet;
- sleeping places;
- entrance and entrance group (front for St. Petersburg);
- view from the window;
- balcony or loggia;
- household appliances;
- a children's or sports ground in the yard;
- parking (in the evening), if there is a parking space assigned to the apartment;
- house from the side.
There is no need to write that the apartment is located in an elite building, and the interior has undergone an expensive and high-quality renovation. Show this through a series of photographs. Photos will convey the atmosphere much better, and much more valuable information can be included in the ad itself.
For the best shots, use a DSLR camera or any modern smartphone. If real estate is expensive, then it makes sense to invite a photographer with professional equipment (tripod, light, expensive lenses).
Good photographs are anti-advertising for a bad apartment, so any apartment needs to be prepared for the target audience. We wrote about this in the article: how to properly rent out an apartment to make money, not problems.
In what form should I format it – write or print?
Initially, it is worth understanding what audience the ad will be aimed at. If the document does not look presentable and enticing, then the chance of finding a bona fide tenant will be as low as finding a landlord. Handwritten text will look sloppy if the applicant does not have calligraphic handwriting.
It is best to write the ad by hand and then type it on the computer. Key phrases and conditions must be highlighted in font. If you want to rent out an apartment faster, you should use both methods for advertising.
Is a specific form required?
The law does not regulate a specific form of writing advertising text. But it must contain the necessary information in an accessible and visual form, without unnecessary information. Some job seekers resort to using samples that can be found on job boards or online resources.
Main features of the text:
- no grammatical errors;
- indicate all the conditions that the compiler is counting on;
- in the absence of photographs of housing, describe the advantages of the apartment;
- Anyone wishing to rent an apartment should indicate their advantages over other tenants: absence of bad habits, solvency, neatness.
How and where is it better to place it?
Online sites for posting:
- avito.ru is the most popular bulletin board on the Internet, you can rent or rent out housing;
- cian.ru – a specialized website for the rental and sale of real estate;
- domofond.ru – advertisements are published on avito.ru and domofond.ru;
- the youla.io application is free placement; most applicants are interested in apartments from the owners at an affordable price.
To submit an ad you will need to register on the selected site:
- The placement method itself is convenient and simple - you will need to enter the characteristics of the property in special fields, upload several photos, leave your contact information, set the price and write the ad text.
- Next you will need to pay for accommodation.
- After payment, the ad is moderated and then appears on the site.
You can also post your proposal on social networks: VKontakte or Odnoklassniki. In the search, find communities in your city using the key queries “rent”, “rent”, “ads”, “real estate”, “rent”. Such private placements are free.
How much will it cost?
The price on specialized message boards on the Internet averages 150-250 rubles. for one placement. On avito and domofond.ru one advertisement for a period of 30 days can be published for 100-200 rubles. (price depends on the user’s region of residence).
As a rule, one placement is enough if the owner rents out one living space. If desired, the user can raise an ad in the search for a fee.
On the website cian.ru the minimum cost of accommodation for 7 days is 42 rubles.
If you don’t want to search for tenants on your own, you can always turn to realtors. They will put together a good ad and help you find a tenant as quickly as possible.
✔ How to make a cool sales poster for real estate sales
from Maxim Marshall Greetings, colleague.
I continue to share with you detailed instructions on business processes on real estate sales methods. Today I’ll tell you how to create sales flyers for posting and/or distribution from hand to hand in crowded places to speed up the sales of your real estate.
Purpose of the work (what needs to be done): to get a response in the form of phone calls from direct buyers, by posting flyers with different content and stylistic design, but with information about the sale of one specific apartment. Whom to entrust (independently, contractors):
- leaflet printing – printing house;
- prepare customer avatars and flyer layouts yourself;
- distribution – 1 poster;
Cost of work:
- preparation of text and layout of leaflets – free of charge;
- printing – $35 per 1000 pieces on offset paper with a density of 80 g/m2 (A5 format, one-sided laser printing and cutting);
- distribution – $9.3 per 1000 ads (posting);
Implementation complexity (low, medium, high): low Completion time:
- printing in a printing house a test batch of 400 advertisements (100 pieces of each type) – 1 day;
- 4 ad layouts: 2 hours;
- re-printing of advertisements based on the 2 sketches that received the greatest feedback in the amount of 600 pieces (300 pieces of each type) – 1 day;
- putting up a trial batch – 2 hours;
- creation of 2 customer avatars (profiles) – 60 minutes;
How to write an advertisement for renting an apartment, example, sample and creative options
The mortgage market is growing very quickly, and the availability of housing with a mortgage has increased in many regions of the country.
However, in an unstable financial situation, many will think a hundred times before committing themselves to a “close” relationship with a bank for 15 or even 30 years. A mortgage during a crisis can only be beneficial if the loan payment is lower, than paying rent for an apartment, and not everyone has confidence in the future.
There is only one result: many people prefer renting to buying their own home.
How to write an advertisement for renting an apartment?
What is necessary and what should not be written in an ad? Where should I place it? The answers to all these questions and an example of an advertisement “I will rent an apartment” can be found by reading this article.
... Dear readers! Our articles talk about typical ways to resolve legal issues, but each case is unique. If you want to find out how to solve your particular problem, please contact the online consultant form on the right or call +7.
It's fast and! You can place an advertisement in different ways - in writing, in printed form - such advertisements can be posted on the entrances of houses located in suitable areas, or you can submit advertisements electronically by posting them on various specialized websites.
REFERENCE! It is better to choose all options for posting an ad, thanks to this your chances of renting a house in a short time in the desired area will increase.
There is no specific form for writing an advertisement for rental housing, but on the Internet you can find many ready-made templates for “correct advertisements.”
Free advertisements: rent an apartment, a room.
If it is too complicated or difficult to understand, then the reader will simply move on to another ad that is clear and understandable.
Renting housing without intermediaries
metro/addressroomprice (RUB)floor Kropotkinskaya 00:24 today rooms: 2 38,000 -/- URGENT!
URGENTLY! URGENTLY! I am looking for an apartment 1-2 for a married couple from Saratov (35 and 30 years old), without children and animals. No registration required. Responsible people with a stable income.
Preferably within walking distance from the metro.
The presence of furniture and household appliances is desirable, but not essential. We are ready to make an advance payment for two months. Middlemen and agents, please do not worry.
WE WILL CONSIDER ALL OFFERS FROM OWNERS. All details by phone. Contact daily, seven days a week 00:21 today rooms: 1,15,000 -/- Only from the owner: I will rent a one-room apartment with good repair, furniture and household appliances (I have my own washing machine).
any branches closer to the center, if anything, I will consider other offers, the quality of the apartment is a priority. Slavyanka, deputy director of a logistics company, teacher of English and Russian as foreign languages.
I guarantee timely payment and overall order. Filevsky Park 00:19 today rooms: 2 -/- A young married couple (Russian) without children or animals will rent a 1-2-room apartment (clean, we don’t consider the “grandmother’s” option!!!) with a minimum of furniture, maybe empty.
The most important thing is a fresh bathroom.
Within walking distance. We guarantee timely payment and order. 00:15 today rooms: 1 20 000 -/- WE WILL RENT A ONE-ROOM APARTMENT FOR A LONG TERM NEAR THE METRO, THERE ARE TWO OF US, WE ARE RUSSIAN, WE DO NOT SMOKE, WE DO NOT HAVE PETS, CLEANNESS, ORDER, CARE FOR YOUR APARTMENT AND TIMELY PAYMENT GUARANTEED.
We recommend reading:
