From this article you will learn:
- How to obtain permission to install a trade pavilion
- Is it possible to install a trade pavilion on your own land?
- What equipment is required for a trade pavilion?
- What organizational issues need to be resolved when opening a trade pavilion?
- What are the stages of installation of a trade pavilion?
Owning your own business is a dream come true for most people. Quite often, entrepreneurs choose trading in consumer goods as their main activity. To open such a business, you need to have a well-equipped place. Installing a retail pavilion is not as simple a procedure as it might seem at first glance. In this article we will describe in detail all stages of this process.
How to obtain permission to install a trade pavilion
To open a business in the field of trade in consumer goods, you will need a certain set of documents and equipment that allows you to keep records of sales and profits.
To start doing business you will need:
- certificate of registration of individual entrepreneurial activity;
- documents permitting trade in a certain group of goods, giving the right to install a trade pavilion;
- pavilion (or kiosk);
- a cash register registered with the tax service and other trading equipment;
- workers (sellers, loaders, etc.).
To make the entire process of opening a trade pavilion clear, we will describe it point by point. To get started, register as a business entity. Owners of trade pavilions usually become individual entrepreneurs (IP), which gives them the opportunity to use a simplified taxation system.
After you have received a certificate of an individual entrepreneur, contact the local government authorities at your place of registration to obtain permission to install a trade pavilion. Similar permission must be obtained from the architecture department.
Having two permits in hand, go to the city trade department and register as an individual entrepreneur. This is only the first stage of the procedure. Next, you need to go to Rosstat and the Pension Fund for registration with the subsequent issuance of permits. At the same time, contact the TFOMS to obtain an insurance contract.
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As practice shows, it does not take much time to collect all the documents. If you organize everything wisely, then you will need from a week to a month for this. While you are waiting for answers from all authorities, start looking for a good place to place your kiosk.
The next step should be the design of the pavilion itself. First you need to buy a ready-made kiosk or assemble it yourself (you may need the services of carpenters). This must be done in accordance with the requirements of the permitting documents, including the timing and location of installation.
After installing the pavilion, make a request to call representatives of the fire inspectorate and Rospotrebnadzor. They will assess the possible risks and issue certificates that should be attached to other permitting documents. In large cities, a kiosk can be rented from the local municipality, which will allow the budding entrepreneur to save some money from the initial investment.
This approach may be the best option for businessmen with small capital. In addition to the fact that you will save on the construction or purchase of a pavilion, you will not need to obtain any additional documents to put the kiosk into operation. In addition, you can rent a stall with already installed communications. Such kiosks are located separately or included in a building, for example, a shopping center (shopping center). In the second option, the lessor will be the administration of the building in which you decided to rent a pavilion.
That is why it is easier and more logical to start by renting a kiosk in shopping centers. In addition to all the amenities for employees (availability of communications and heating), you will significantly increase the level of security. And the number of visitors to the shopping center is incomparably greater.
It is worth mentioning some of the disadvantages of the pavilion rental option. For example, you may not like the location of the stall, but the rental price is approximately the same as a similar pavilion located in a more favorable location. In the long term, you can try to buy the kiosk from the owners. The fair price is calculated based on the capacity of the location and the average profit per month.
Make a sign
We are used to the fact that a trade sign
looks like a colorful banner with the name of the store. But from a legal point of view, this is a sign on which the seller is obliged to place basic information about the store:
- company name;
- legal address;
- operating mode.
If you want to tell them that you accept card payments, you can, for example, put a sticker from the bank on the door. But the information on the sign should not mislead buyers. In particular, do not write your actual address instead of your legal address.
Before ordering a sign, talk to your landlord; they may want the sign to match the overall style of the building. Some shopping centers even have rules for placing signs - read them so you don't have to redo them later.
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For working without a trade sign and providing incorrect data, you will have to pay a fine: up to 2.5 thousand rubles for individual entrepreneurs or up to 40 thousand rubles for legal entities.
Mandatory equipment for a trade pavilion
Having fulfilled all the requirements and rules for installing a trade pavilion, start arranging it. It is necessary to import equipment that will allow the retail outlet to perform its main function - to sell and make a profit. Each entrepreneur makes his own decision on the list of necessary equipment that needs to be purchased.
But there is also a mandatory list that you can’t do without:
- a cash register registered with the tax office;
- metal safe for storing cash;
- heater for the cold season;
- oven, refrigeration equipment or other household appliances (depending on the type of activity).
Design a consumer corner
The consumer corner is a list of documents placed on a special stand inside the store. This is what should be there:
- certificates of OGRN/OGRNIP, TIN and name of the registering authority;
- licenses, accreditation certificates, work certificates;
- telephone number of the contact person to whom the client can complain (for example, a director or manager);
- contacts of the territorial body of Rospotrebnadzor, police and fire services;
- Law on Consumer Protection";
- rules of trade and provision of services;
- book of complaints and suggestions;
- audit log.
Any store visitor should have free access to the consumer corner. Read more about how to design a consumer corner
, we wrote in this manual.
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Fines for violations are the same as in the absence of a trade sign: up to 2.5 thousand for individual entrepreneurs or up to 40 thousand rubles for legal entities.
Organizational nuances of the trade pavilion
The installation of a trade pavilion in the city from scratch does not end here. Organizational issues still need to be resolved. This includes recruiting employees, determining the operating hours of a retail outlet, and creating an assortment. As a rule, finding staff is not difficult. The main selection criteria are skills in working with a cash register and experience in retail.
It should be noted that workers in the food industry must have a health certificate. Opening hours depend on the location of the pavilion. Most often, the work shift lasts from 8:00 to 20:00.
Each entrepreneur decides for himself what salary to assign to his employees. The main thing is to understand that the level of payment must correspond to the market average, otherwise it will be difficult to find and retain an employee. For example, workers at trade stalls in Moscow receive about 20 thousand rubles per month.
Important! You should remember the need to annually re-register documents for the right to own a trade pavilion. If you miss the specified deadlines, you will face quite serious troubles.
In some cases, trading kiosks are open 24 hours a day. As a rule, these are retail outlets on major highways with a large flow of people. In addition, round-the-clock work will be justified in nightclubs, gas stations and other establishments operating in this mode.
Calculating opening costs
If we consider the financial side of such a project, it should be noted that the amount of initial investment depends on several factors:
- settlement size
- forms of ownership
- type of trade item and purchase prices
- work schedule
In a large city, the initial investment will be higher due to higher land and structure rents. The price for an independent or purchased building depends on the area and materials used in the manufacturing process. The price of equipment is higher if products are sold that require the purchase of a refrigerator. The purchase price is higher for licensed and special goods. The amount of salary costs depends on the work schedule.
Average initial investment:
Cost type | Price (thousand rubles) |
Preparation of documentation in the process of organizing a business | 15 – 30 |
Pavilion cost | 35 – 150 |
Decoration (finishing, billboard) | 40 |
Cash register with registration | 5 – 7 |
Electric heater (if there is no heating) | 0,5 |
Furniture, window displays | 10 – 20 |
Stationery and opening expenses (flyers, balloons, etc.) | 10 |
Household goods, equipment and accessories (gloves, bags) | 10 |
Purchase of sold products | 20 – 30 |
Total | 145,5 – 297,5 |
If you believe statistical data, buyers contribute up to 50 thousand rubles monthly to the cash register of one tent, the net profit is 20 thousand rubles. In practice, everything depends on the owner’s approach.
If the sellers are friendly, the demand for products is high, discounts are applied for regular customers, the income is good. The payback of the stall and equipment depends on their cost. The structures pay for themselves in about a year, the equipment in 2-3 months. If the kiosk does not have utilities, you will have to spend another 30-50 thousand rubles. When trading drinks or perishable goods, refrigeration equipment is required, the cost of which is 5-10 thousand rubles. As a result, the amount of initial investments can reach 240.5-495 thousand.
Installation of a trade pavilion on your own land
Any private plot of land has a strictly defined purpose: for residential construction or for agriculture. Installation of a retail pavilion in the local area requires the availability of permits from the local administration. The land plot under the stall must be designated for commercial use. Therefore, you won’t be able to just pick up and set up a trading kiosk on the ground near your house. This would be illegal and could result in serious litigation.
By building a trading stall on agricultural land, you will violate the requirements of the Civil Code of the Russian Federation (Article 222). In essence, such an object is an unauthorized construction.
From a legal point of view, the intended purpose of agricultural land is fixed by law, therefore there cannot be permitting documents for any buildings on such a site. If the installation of a retail pavilion on the local area has already taken place, you still will not have ownership rights to this object, and the building itself will need to be demolished (according to paragraph 2, article 222 of the Civil Code). It will also not be possible to resolve the situation in court, since the purpose of the site does not correspond to the erected building. It will not be possible to obtain ownership of a building this way.
In addition, the legislation stipulates strict sanctions regarding non-use (or misuse) of agricultural land. For example, soil pollution caused by construction work or other violations lead to administrative and criminal liability (in the form of penalties).
Rules for registering rental relations
Once you have decided on the location of the object, you need to figure out who owns this land plot and who to contact regarding the conclusion of a lease agreement. There are always two options:
- The land is privately owned;
- The land is state owned.
In both cases, there is a risk of seizure of land for state needs. In order to eliminate this situation, we recommend that you find out the procedure for the seizure of land plots using the link.
Let's look at both situations. So, where to start when deciding on concluding a lease agreement if the land is state-owned:
- order information about the land plot from the cadastre authorities;
- carry out cadastral work to draw up a diagram of the future land plot;
- contact the competent authority regarding preliminary approval of the location of the boundaries of the land plot. In the case of providing a land plot for a pavilion, most likely this land plot will be formed as part of the land plot. The boundaries of such a land plot are strictly defined, and the plot itself will be assigned a cadastral number.
- after agreeing on the location of the boundaries of the land plot, it is necessary to contact the authorized body with an application for the provision of a land plot;
- Based on the results of consideration of your application, a competition/auction will be organized, in which other interested parties can take part along with you;
- After the auction, a lease agreement will be concluded with you, which will need to be registered with the Rosreestr authorities.
Do not forget that the use of such a land plot must be carried out in strict accordance with its intended purpose. The consequences of misuse of a land plot can be very different, but the most stringent measure is termination of the contract and termination of the lease relationship. It is also worth not forgetting about the validity period of the lease agreement. You can find out the procedure for renewing the lease of a land plot in our next article.
The territory in which you or your organization would like to conduct business activities is not always under the jurisdiction of the state. Whether this is good or bad is up to you to decide, but the procedure for concluding a lease agreement for a privately owned land plot is fundamentally different from the procedure for registering state land. So, let's consider the stages of concluding such an agreement:
Search for the owner of the land plot and negotiations with him regarding the conclusion of a lease agreement. Do not forget about the possibility of registering an ownerless land plot. To find out more about how to register land by acquisitive prescription, follow the link.
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A good choice is a trade pavilion made of sandwich panels
A retail kiosk can have a variety of architectures. As a rule, these are simple budget buildings of a rectangular shape. But even such a structure can be distinguished from others with the help of decorative elements that signify a certain specialization of the business. Pharmacy, newspaper, souvenir, flower, grocery and other kiosks are located in cities. To somehow highlight the pavilion, it can be made two-color (using panels of colors that match each other) or decorated with decorative elements: drawings, patterns, inscriptions or individual glass blocks, etc.
The size of the trading stall area is determined according to traffic forecasts. For example, a pavilion for selling flowers or a pharmacy stall can be made small - up to 20 m². If you plan to install a trade pavilion for selling food products, then a large area will be required - from 30 m² or more.
As a rule, the pavilion frame is sheathed with corrugated sheets or sheet steel at the assembly site. But there are also options with ready-made cladding in the form of lining or edged boards.
In the second case, the appearance of the finished kiosk will be much more attractive, which justifies its higher cost. There are also budget options on sale with sheathing made of OSB panels. This material requires additional installation of hydro- and vapor barriers and covering the façade with one of the available finishing options: clapboard, siding or corrugated sheeting.
Installing a trade pavilion made of sandwich panels is quite simple. Reinforced concrete slabs are laid on the prepared plot of land using the necessary construction equipment. They are placed in a checkerboard pattern, and the gaps are filled with polyurethane foam.
In some cases, retail kiosks are mounted on inexpensive columnar foundations. To do this, cylindrical holes are dug along the perimeter of the planned building at a certain distance from each other, the depth of which should be below the freezing level of the soil. Next, the bottom of these holes is covered with sand and crushed stone, formwork is made from roofing felt and a frame is made from reinforcement. After this, the formwork is filled with concrete.
When the construction of the foundation is completed, perform the following steps:
- The frame of the walls and roof is mounted next to the foundation.
- A metal frame (bottom trim frame) is welded along the top of the part of the foundation protruding from the ground.
- The assembled wall frame is mounted on the lower frame.
- The assembled rafter system is installed.
The next stage is attaching the sandwich panels to the frame using self-tapping screws. Work begins from the corners of the frame. After this, the floor covering (tiles, linoleum, boards, etc.), windows and doors are installed.
The installation of a trade pavilion is usually made of steel elements. Individual parts of the frame can be attached by welding or in the form of prefabricated units. The sheathing for installation of sandwich panels can be made of timber. This option is justified when there is a forest nearby or the price of the material is low. The assembly of such a frame occurs using steel angles and self-tapping screws.
If you want to build a kiosk from sandwich panels yourself, then take into account some of the features of such structures. For example, metal parts used in construction must be treated with anti-corrosion agents. If a wooden beam is used as a frame, then its entire surface should be covered with antifungal and fire-resistant agents.
Place the right price tags
To register a point of sale
, make price tags for each product category. They must be the same shape, size, color and contain the following information:
- Name of category, manufacturer.
- Date of production and placement on display.
- Quantity of goods (for example, in packaging).
- Basic characteristics (for example, size, model, composition).
- The final price per unit of goods in rubles (liter, kilogram, piece).
If you are organizing a promotion, make price tags of a different color and write on them the conditions under which the discount applies. For example, the standard price is 100 rubles, but with a loyalty card it is reduced by 20%, to 80 rubles.
The role of the price tag is performed by paper stickers, an electronic or illuminated display, a slate board or a stand. You can only choose one of the options; you cannot combine them. For example, if you want to turn paper price tags into electronic ones, be prepared to change them under each product category.
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If they are not there or you invite the buyer to find out the cost at the checkout when purchasing, he has the right to complain to Rospotrebnadzor. The store will be fined 10 thousand rubles. And if the information about the product on the price tag is incorrect, the fine can rise to 500 thousand rubles.
The price tag is considered a public offer. This means that the buyer has the right to purchase the goods at the specified price, even if in reality it is higher, and the seller forgot or did not have time to provide the correct information.